Maybe I'm missing something, but why are manufacturers making packs that they claim are comfortable at 30lbs but not at 35lbs? Seems to me like a strategy to get me to buy more than one bag because 5lbs has become the straw on the camel. When these companies make comfort claims, what are they based on and how can a pack be comfy with 30lbs but not 35lbs (this claim is also made by frameless packs which blows my mind!), is this all just the new iphone? My kelty trekker is comfy at 0lbs to beyond, what am I missing out on?