The GoLite Dawn (a better designed pack than the breeze imo) is only $40 now at www.northernmountain.com (GoLite's dumping ground).
Direct link...
http://www.northernmountain.com/NMSM...=&Cat=&SubCat=
I noticed Ray is charging $50 for the Breeze kit (plus ~$5 for shipping) plus an optional $23 DVD showing how to sew it. GoLite charges $70 for a complete pack.
I have a feelling that Ray will sell his wears to his followers, but he's a few years too late to make a big win with the UL masses. I also think it is funny he offers 2 "add-ons" to his "perfect" quilt.