I agree with you completely about buying the best you can afford now, as it pays off on the trail. But these "generic" athletic shirts are something I've found work very well in summer and are a great place to save money if you can't afford Smartwool. I have a wife and 2 sons that I have to buy for, so I can't yet afford Smartwool for everyone. I never resell my clothing anyway, I always wear it till it wears out. Nor do I buy any baselayer or underwear used, and never will if I can help it. I have a few Underarmour shirts, and I also have a few Starter and Champion shirts. They've lasted me several summers now, are very light, work just as well as the Underarmour and seem to last as long. Not bad for $8 shirts. You actually pay 6-8 times as much for Smartwool, and its a far better product but I gotta stretch the dollar to keep us on the trail.