Angles...........get a tie in with the bill bryson based movie, whats a letter to the executive producer cost, some time, a stamp, an envelope. low risk, low probability, but a possible big payout..........
Another........This Old House......The Doyle is old, ties in with Americana, ties in with the AT, and again, whats a letter, or short video going to cost......
Throw in a couple of Trail Legends into the mix.............the angles are endless