This is just the preamble.
The massive impact will be when Nick Nolte, Emma Thompson and Robert Redford make a star of the AT.
Wild sounds terrific, but at its heart it sounds to be one woman's personal story after going down a misguided path of promiscuity, drugs and such.
Even if it stars some dinosaurs, AWITW will the one that leads to a massive increase in trail Traffic, IMO.