Looks like film class(es) in college, to me.
Now, they want to try their hand at a slick and professiobal looking documentary? That is part of getting started. Kickstart looks like a "seed money".
It is either that, or "art film" by having two art-gallery or not shows per year, getting grants and hosting a no-drugs alcohol okay "opening" for the event, artist available. If that formula, 501C3 artist grants can get involved. Intersection for the Arts is one go-between for helping artists.