This +1. People fear what they don't know, the unknown. Bears represent some unknowns. What people generally do know about bears is the highly sensationalized over dramatized HIGHLY FEAR INDUCING negative bear/human encounters accounted for in mainstream media where universally the full circumstances surrounding the encounter are never investigated or reviewed and RARELY to NEVER are their explanations on how to avoid these encounters in the first place by simply changing some aspects of human behavior.
Also, know there is a big difference in black bear habits verse brown bear habits. Only 5 states have Grizzlies(brown bears), none east of the Misssippi River.