Sapporo Ichiban is better than average. It translates from Japanese as "Sapporo's Number One". Sapporo has historically been a big ramen town. I lived there in 1971 and there was a ramen shop on just about every corner, so the marketing strategy to associate with that city makes sense (at least to their Japanese buyers). Of course it's still instant ramen, but I will pay extra to get it. Around where I live it is available in most major grocery stores, but in the Asian food aisle, not with regular cheap ramen which is often found in the soup aisle. I have seen other brands of instant noodle soup in the Asian food aisle but not tried them. I would assume they are all probably better than the cheap crap.