Ahhh Moxie.... Now there is a mans soda. It puts hair on your chest. None of that wimpy vanilla cherry Coke or Pepsi stuff for me...I was raised on Moxie. When I got old enough to drink booze I discovered the wonders of Moxie with a shot of either Jack or Wild Turkey...Don't have to worry about people stealing your drink when you're drinking that stuff.....It is an acquired taste though I will admit but hey maybe its because of Moxie that I had no problem learning to love the tastes of stuff like single malt scotch and Limburger cheese also...