I'm a gear head. I think I hike alot(1500 -3500 miles per yr for the last 6 yrs). I use my gear alot. I'm an ULer. I buy much of my gear at outdoor trade shows and from UL cottage industry companies. I don't like paying everyday retail prices for BIG ticket hiking items, and often do not. Although, I do buy some gear at REI(shoes, food, maps, books, some clothing, socks, stuff sacks, gear repair supplies, gear cleaning products, replacement gear hardware(biners, micro bungee, micro cord locks, buckles, ropes, etc for example), because of the convenience of having so much under one roof, they have items I would have to order on line, they have REI brand less expensive gear than some comparable higher priced more brand name recognized gear, I do get personalized service, and MUCH PREFER reviewing gear first in person before I buy. I will not buy shoes on line unless I have first previewed them in person. Although, many of the bigger ticket ihiking tem brands I use, REI simply does not carry, IN STORE, they have shipped in gear for me, not usually advertised or in-store, at some very attractive prices!
Different branches have different items but I like the books and maps section for example, much of it not advertised on the net. This is especially helpful for localized hikes/outdoor adventures when obtaining quad maps, regionally specific books, and other pre-hike planning maps/info.
I don't think REI is particularly high or higher priced!!! I look for sales or get bulk discounts on things like food. Of course, the rebate check is a marketing tool, but I don't usually look at it as off setting a supposedly higher price. For me, I look at it as icing on the cake.
I try to be a loyal patron to outfitters and will cultivate realationships there when the store carries items I use and THEIR CUSTOMER SERVICE is above avg. REI fits the bill! For example, at one of the REI's in North Carolina one of the reps, who knew I had recently dropped some do re mi in their store, discreetly brought to my attention an ArcTeryx Soft Shell that had a MSRP of around $350, but had just been returned with NO defects. Got it for $100! I think REI REALLY seeks to satisfy its customers! At least me! What's that worth?
Some of the California stores, the Denver, and Seattle store are quite big holding a wide selection of gear. These stores have some seasonal sales, that, if you get their early enough, you can obtain gear at deep discounts, sometimes more than 50 % off MSRP!
For me, I treat shopping at REI like shopping at anywhere else, whether it be for hiking or non-hiking items - no matter what advertising says no one place has it all or at the lowest prices across the board!
YES, I do like their no hassle member return policy, I regard it as one the best in the hikling world, BUT I DO NOT ABUSE IT! I also like that I can almost always have an REI associate provide personalized service. Even though I may know a lot about gear I certainly don't know everything. No one does. Those associates sometimes help me fill thiose gaps. What's that worth?
If you go to the REI in Reno on Monday Apr 30 and bump into a tall lean hiker looking type buying some maps, socks, and isobutane, who is willing to get into long winded hiking stories, it will be me!